Finding Business Management Tools

The modern day market is very competitive. New companies of various fields spring up every day. It is very difficult for the new entrants to make their name in this world and succeed because just having a good product is not enough. A whole lot more than a good product goes into the process of progression of businesses. Similarly, it can be said that the old, already established enterprises cannot continue to hold their position if they do not keep up with the modern society. Therefore, a good product is a necessary but not a sufficient condition for the success of a company. Strategies and planning are as important as products. This is why, business intelligence tools are used.

Business intelligence (BI) is a set of programs that are adapted by companies because BI has the potential of helping the businesses in tactical fields and when it comes to these competitive markets, importance of business tactics cannot be understated.

There are many tools that have been developed for optimizing strategies of companies. The categories of the tools are mainly Spreadsheets, online analytical processing (OLAP), Reporting and querying software, Data mining, Digital warehousing and Local information systems.

The interactivity of the tools of business management is a major reason why they are so successful. The companies are able to use them in a way that will prove advantageous to them in the market and make the company stable. Some examples of application tools are given below.

A web based open source application called TACTIC has been developed by Southpaw Technology, Toronto. It is a digital asset management system designed to help companies manage production and company environment.

Visualization is important from the client’s point of view. Datacopia is an application that creates charts and graphical representations of the data stored. Open source software, by Eclipse, is BIRT project. Developed in Java and Java EE, the goal of this application is to tackle reporting needs.

In today’s competitive world, every business needs to be effective in order to survive it the long term. For that purpose it definitely needs some effective business management tools which will help it to stand out in the crowd. The business management tools discussed above will definitely help any business to adapt itself to the current pace so that it can become leader in the industry.

Finding Businesss Management Consultant

Their Role in Media Planning

Media planning and buying is an important marketing function. Companies need to use the right medium while targeting their audience. Business Management Consultants help organisations to use the right medium and measure the performance of the marketing activity. Media planning essentially answers these fundamental questions:

Media planning helps in answering these basic questions:

a. Where to advertise? Market research helps in identifying which market their competitors are using. Either using primary or secondary data, the target market segmentation is done. Which part of the country would it be more successful and the medium that part uses.

b. Who to advertise for? The company’s potential buyer needs to be identified, the person earning the most in the family might buy the product, but it could be used by some other individual in the same household. Research again helps in targeting these products accurately.

c. How much to advertise? The media budget is based on this, the more frequently the advertisement is shown or viewed or aired the costlier it is the purchase the medium for the given time and space. Specifying the time is a must when the ad campaign is on a television or a radio.

Some companies prefer in-house planners, business management consultants usually have a team of individuals, who are selected based on the client. Business management consultants can make his/her group according to the project or client they have. Certain brands invest highly in media planning and at times some don’t, depending on this a team can be formed.

What is media planning?

Media planning is a highly specialised service; the planner needs to have a thorough understanding of consumer behaviour, purchasing habits of various brands and the medium of communication which is popular with their consumers. Based on these factors the consultant chooses the right medium or media, depending on how much the client is willing to spend. Media planning is a function that helps in determining the most effective manner of spending the advertiser’s money/ investment across media so as to generate the best Return of Investment (ROI) for the company.

The consultant needs to understand that mediums of communication are now merging, previously each medium print, radio and television were being targeted separately. Now with the online medium the three traditional mediums have converted into one. Marketing is now a two way communication, consumers and brand interact using social media.

The major steps involved in media planning are:

• Clients Marketing Brief: This brief is provided by the client, it contains details about the product, its functions and the competitive advantage and the portfolio of products and services they offer. High and low selling products are highlighted, this help in the SWOT analysis. The media that they are currently using, the market segments that they are targeting and how much they are currently spending on media. The client specifies their marketing objectives in this brief.

• Advertising Agency brief: This brief explains the creative execution of the campaign; this is usually done by a boutique or an agency that handles creative advertising designs.

• Media Planning brief: The advertising agency comes up with the advertising brief the media planner or business management consultant helps to arrive at a media plan. The media brief contains media objectives; this helps in deciding which media to choose, how many times and at when. The brief includes definition of target segment and information about their competitors. Understanding how much their competitors are spending, the medium they are using and how many times in a day or month are they disseminating the advertisement.

Media planning is an important management function and business management consultants help in creating the media planning brief. At times companies use to wrong medium to disseminate their marketing efforts, business management consultant help in choosing the right medium in the current market scenario.

 

Ways to Advertise Your Lawn Care Business

A lawn care business requires you to undertake a number of different advertising strategies to reach out to your target market. While some of these can be easily afforded, there are a few which are expensive. However, consider the advertising expenditure as your investment which will help communicate about your business to your prospective customers. This is even more vital, if you are not an established business and are relatively new in the market. This calls for special efforts which will help get the attention of your target market. If you are thinking about maximizing your advertising to gain profit, the upcoming sections will guide you on how to advertise your lawn care business.

Advertise

Book advertising spaces in the local newspapers, magazines, community publications, church publications, etc. For a business like yours, this type of advertising will not go unnoticed. There are many people who have a large lawn, but have no time to mow or maintain it. Such people are always on the lookout for a good business. Hence, investing in this traditional medium of advertising can reap you a good profit.

Flyers

Get a printing vendor to print flyers for you at an affordable rate. Generally, you will have to pay lesser for a bulk print order. Mail these flyers to homeowners in residential areas with lawns. You can also distribute them at home improvement shops, malls, supermarkets, parking lots, etc. However, you may have to take their permission before handing out flyers at these outlets. Many believe that flyers are a waste of money; however, contrary to popular belief, they will help bring more and more profit for the business.

Posters

Put up posters at a number of places like community billboards, church boards, supermarkets, malls, hardware shops, etc. Let people see the poster and be compelled to call you. Ensure that the poster is designed in an attractive way and conveys the message in minimum words. Also, tell people about the various schemes you will offer through the poster.

Referrals

This is one business that can benefit through referrals. Just imagine, if you have 5 happy and satisfied customers and they recommend your services to 10 others, your business will expand rapidly. Getting a referral lends credibility to your service. Hence, ensure that your customers like your work and approach you for repeat services or recommend you to their family and friends.

Directories

First and foremost, get your business enlisted in the yellow pages and other directories. Yes, there are many people who are not Internet savvy, and depend on these directories to find services like yours. So, don’t underestimate the power of advertising in a hardbound directory. Similarly, there are many online directories where you can enlist your business.

Online Listing

Try to register your business on websites which enlist various services like Craigslist. This will help people, who will be searching for a lawn care business, to find your contact details. This will enable you to get maximum number of customers. Many such websites also show customer ratings and reviews. Hence, ensure that your service is such that you do not face criticism on these websites. Try to get yourself registered on the BBB website, as it will lend credibility to your business.

Trade Shows

Trade shows or home improvement fairs are the right platform to promote your lawn care business. If you cannot afford to get an entire stall, you can go for a smaller booth. It will give you an opportunity to interact with the prospective customers on a one-on-one basis and also lend you an opportunity to get service contracts signed at the venue. You can also hand out your marketing material along with a small branded gift.

Business Cards

Having professionally designed business cards is a must. You will have to hand them out to prospective customers whenever you get a chance. Try to hand over more than one card at a time so that the person can give them to others who need it.

Website

Get a decent website designed for your service. Try to show the before and after photos of the lawn once you have mowed it. Images can speak a lot more than words; hence, incorporating such photos will speak about your lawn caring capabilities. Try to include testimonials from your customers. If you can book lawn care orders online and process the payment, there’s nothing like it. Also, the website should rank when someone searches for specific keywords related to lawn care, so optimize your website for search engine use.

Vehicle Branding
You can use your business vehicle or truck to brand your logo. This can be costly, but it will serve the purpose of advertising as the vehicle will travel all over the city and people will read about your business.

Radio Ads

Sponsoring spots on local radio stations and adding a catchy jingle or two can make people remember you. This can help generate a good brand recall and recognition. Also, advertising on a local radio station will not cost much.

Discounts, Coupons, and Other Schemes

You have to come up with interesting discounts, free service, and other schemes to gain a competitive edge. Try to distribute discount coupons to people who will recommend your service to others. Keep introducing such innovative schemes to make profit.

Others
✦ Put up door hangers, advertising your business details.

✦ Network with allied businessmen to promote your business.

✦ Try to put yard signs in certain areas.

✦ Distribute branded merchandise like car magnets, refrigerator magnets, mugs, key chains, etc.

Whatever advertising and promotional investment you are making, ensure that you calculate the return on investment to know whether you are on the right track. In the end, make sure that every advertising strategy which you implement leaves the customers mighty impressed.

Ways to Start a Successful Online Dating Website

According to the 6th edition of Marketdata study conducted by the website marketresearch in the field of dating services, in 2012, the market was worth USD 2.1 billion in the U.S. Out of this, online dating services comprised 53% of the market’s value.

As we can clearly see, online dating is big business, and hosting or creating a dating website can be a fairly lucrative and interesting way to earn money. However, there are certain things that you should be completely aware of before starting a dating website.

Firstly, you will have to complete all the necessary formalities, and acquire the required business licenses and permits. You will need to handle tax formalities, and appoint a CPA and legal adviser for your business. You will also need a thorough business plan in place to ensure a successful launch. Here are few essential tips to understand how to start a dating website.

Select a Niche

» There are various niches in the online dating business. In fact, people are exploring new niches all the while. Apart from the regular categories, there can be specific sites for same-sex singles, geeks, nerds, gadget-freaks, trekkers, pet owners, book lovers, sci-fi fans, etc.

» You name it, and there will be an existing dating website catering to that niche. You will have to conduct a thorough market study before you zero in on a niche. Remember, the more specific your niche, the lesser will be the number of users.

» However, when you begin, try to find a niche that does not have too many players, in order to thwart competition and establish yourself as a leading dating website in that niche.

Design a User-friendly Website

» Create an attractive, website that has a user-friendly interface. If not on your own, you can hire professionals for this purpose. You can buy dating website templates, scripts, software, etc. available online. It is always better to go for paid dating scripts, as this will enable you to utilize many of its features. You can visit DateMill and WordPress for free dating scripts.

» Remember to be consistent in your theme and design. For example, if you are trying to create a dating website for trekkers, then the design should show romantic couples trekking. The theme of your business and website should complement each other. Also, lend a pleasing and appealing look to the site, which might trigger thoughts about companionship and finding love.

» Use brand identity, iconography, graphics etc., that will pep up the appeal of the website. Remember to ensure that your site is visible on computers, mobiles, and tablets. Ensure that the website is search engine optimized and all the right keywords have been tagged.

Create Apps

» Remember, today, a majority of online users have smartphones, hence, making an app for the same is imperative.

» You will have to create apps for your websites on different platforms, and make them available on the website.

» This will include apps for iPhone, iPad, Blackberry, Android, and Windows7 phones. This will enable people to access the website from their smartphones.

Charge for Your Services

» It is always better to get a paid website as it gives an impression that you are reliable service provider. There are various ways in which you can charge money for your dating services.

» One way is keeping the membership absolutely free, and allowing Google Adsense to generate income for you. Some online dating websites have free access, but ask you to enroll as a member to chat or communicate with other members on the site.

» Some offer free basic membership, and ask you to pay for an upgraded version that has enhanced features. While other websites allow ads for affiliate offers from other brands. You can visit Commission Junction to find out more about affiliates. When people click on the ads, you get paid for it.

Add Innovation

» There are many websites which offer a chemistry test and suggest people with whom you may be most compatible. Some sites ask you to fill a questionnaire, and based on the information you provide, their algorithm finds a suitable match for you. Some even offer the convenience of a video chat. However, incorporating all these features can be expensive. Once your site gets the desired traffic, you can invest in them.

» Many existing websites have also realized the value of capitalizing on steady couples, and have started websites for them. These websites plan activities or experiences for such couples to spend time together. There are websites that offer exciting personality tests and interesting statistics to retain members.

» Many websites also contain articles and blogs on relationships and love which further draws more traffic to the website. You can also add testimonials of people who have found their partners through your website, this will lend credibility to your site.
Promote Your Website

» Get enlisted on all the free directories. Start pages for your website on all the social networking platforms, and get as many followers as possible.

» You can also use the MyAds feature of Myspace and get paid ads on Facebook. Apart from this, you should also pay for online banners, and invest in affiliate programs.

» These measures can drive traffic to your website. Also, employ traditional means of advertising and marketing to enable single people to know about your website.
Ensure Security and Safety
» Recently, a woman sued the website match.com because the person she met through the website tried to kill her. Due to the increased number of crimes involved in online dating, it becomes imperative that you site contains certain filters before accepting a user’s profile.

» Apart from this, many states follow the Internet Dating Safety Act, which requires the dating website to declare whether they carry out background checks on their members. Any violation of the act may invite a heavy fine.

» You must also have a code of conduct for your members banning nudity, racism, plagiarism, pornography, terrorism, spam, etc. You should make them aware about the pitfalls of online dating. You must also encourage your members to report any incident which involves the things mentioned above.
Know the Challenge
» Remember that user interest is fairly short-lived. Once a user creates an account on the website and finds a partner, who he thinks is his soul-mate, will practically abandon the website only to emerge after a breakup or a long gap.

» He may even prefer to join some other website. Hence, it is very challenging to keep expanding your user base.

» Hence, you must keep the members interested by regularly adding innovative features.
Hope these essential tips for starting a successful dating website will help you take your venture to new heights. You will have to create a unique user-friendly website which will click with the users. This will ensure that your members keep increasing steadily. The more members you get, the more investors will be ready to invest in your site. You can expand your business by starting dating websites for various niches. Initially, the numbers may rise slowly, but do not let this affect your morale. Once the website gains popularity, there will be no looking back.