A blog is an outgrowth of the power of expression and reach, that Internet technology offers individual users. People have a right of expression and opinion, and they can exercise their right in the truest sense, through a blog. Having been a blogger myself, in the past, I know how disappointing it can be when you write a great post and there are hardly any people to read or comment.
Blogs provide an insight into the lives of so many people. The blogosphere is a great community of people who love to share their experiences and understanding. To become a part of it and promote your blog, you need to learn to share useful information, while appreciating good content through commenting. Even brickbats are welcome, as for every writer and blogger to get better, encouragement and criticism from his readers is necessary.
The Internet is an organically-growing network and to gain a wider audience for your blog, you need to understand how information reaches its users. There are two ways in which information spreads on the Internet. One is through links on web pages and the other is through search engines and news feeds. So, to promote your blog, you need to have a clear-cut strategy planned out, about the kind of content you are going to generate, your target audience, and how you are going to make search engines, forums, and other sites take notice of your web presence.
There are many technical ways of increasing the probability of people taking notice of your site and they do work, but ultimately, what is going to make them come back again is focused, clear, and thought-provoking content. Keep in mind that unless there is quality content, presented smartly, all the promotion techniques are useless. They are things that work, only after you have generated interesting content regularly. So, blog daily and blog useful information that people need.
To understand how to gain more readers, study the ways in which icons of the blogosphere do it. Once upon a time, they were lonely writers who wanted to be heard, like you, before they got international acclaim. Learn what it takes, to convert your blog into a mouthpiece. Study the techniques that they employed and the quality of content, as well as its presentation. That will give you a lot of hints.
Here are some ways in which you can promote your blog for free. With online-advertising facilities like Google Adsense, you can earn while you blog too. Whatever be your intention, be it monetization or freedom of expression, the blog promotion techniques that I share here will certainly help in bringing more visitors. These are standard techniques, using which, one can spread the word and links, leading to your blog pages.
Social Networking and Online Forums
Social networking sites like Facebook, MySpace, and Twitter are places where people create communities and effectively share and broadcast information. Posting links to your blog articles of relevance on communities who have people interested in the topic, will bring in readers. If you have a tech blog, then online forums on various websites are a great conduit for promotion. Post information on these forums and request them to visit your page for more.
Submit your blog to RSS feeds, which are an online stream of updates about fresh information generated on the Internet. In case, you are not self-hosting, your host will have its own RSS feed, which can be useful. In case you are self-hosting, there are a lot of online RSS sites that collect and share links. Use them to your advantage. Another ‘on page’ tool, which you can use is a facility which enables instant sharing of the blog on networking sites, by bookmarking them. You can also enable the facility of mailing your article on the page itself. Get social plug-ins for Twitter and Facebook, installed on every page.
Connect and Comment
One simple way to be accepted in the blogging community and be read, is to read and comment on other people’s blogs. Share links to blogs that you personally find interesting, who will return the favor.
It will take months of consistent, fresh, and focused content creation, along with efforts to promote it, to get the first trickle of visitors regularly following you. Ultimately, what will make them stay is quality content.